Powder coating is an eco-friendly, durable dry finishing process that delivers customers’ desired aesthetics at a favorable price point.
Is powder coating a good business to start? Starting a powder coating business can be rewarding when you have the right plan. You can establish a successful operation by understanding market demands and focusing on delivering quality work.
From securing clients in the automotive or manufacturing industries to industry insight and ample investment, here is everything you need to know.
What Does a Powder Coating Business Do?
A powder coating business’s core operation involves applying durable finishing to various materials, such as aluminum, stainless steel, some types of wood, certain types of plastic and most steel alloys. The most commonly powder-coated items are:
- Road signs
- Fencing
- Electrical fixtures
- Building exteriors
- Automotive trimming
- Automotive engine parts
- Heating, ventilation and air conditioning products
The process involves spraying a powder made of fine resin and pigment particles onto an object. The powder is then heated in a curing oven, which causes it to melt and form a hard, smooth coating. The coating is resistant to scratches, chipping and fading, increasing the object’s surface durability.
What Do You Need to Start a Powder Coating Business?
Setting up a powder coating business begins with the same foundational steps as any other new business. These steps include:
- Market research: Research potential customers, such as manufacturers, auto shops and hobbyists, to understand the demand for powder coating services in your area.
- A business plan: A powder coating small business plan will help you make crucial decisions and help investors understand your organizational structure. Outline your business goals, competition, target market, pricing strategy and financial projections.
- A marketing plan: Create a marketing plan to raise awareness and attract customers. Promote your new business using local networking, online advertising and social media.
1. Powder Coating Equipment and PPE
Invest in high-quality, reliable powder coating equipment, such as curing ovens, spray guns and powder coating booths. The Occupational Safety and Health Administration provides several standards that help ensure your employees’ safety, and you should always ensure your team has access to the proper personal protective equipment (PPE), including gloves, safety glasses, hard hats, coveralls and dust masks.
2. Materials
You’ll need various materials to deliver powder coating services:
- Powder coating guns
- Curing ovens
- Powder coating booths
- Air compressors
- Powder coating powders
- Rack and hooks
- Cleaning and pretreatment supplier
Stock up on abrasive media to use in surface preparation to sand and clean items before powder coating. Specifically, 10X superoxalloy helps to ready surface profiles by breaking through tough coatings and rust. This media offers increased safety for your employees and the environment by contributing to a low-dust work environment while leaving virtually no embedment on surfaces.
3. Business Details
Before you start operating your business, you need several key details. First, choose a memorable business name that reflects your services. Register your business name with your state and obtain an Employer Identification Number from the Internal Revenue Service for tax purposes. Registering your business name will cost a one-time fee.
Next, set up a dedicated phone number for professional communications and customer inquiries. Finally, open a business bank account to manage your finances. Print out some business cards to use at networking opportunities and as word-of-mouth advertising.
4. A Location That Can Fit Equipment
Find a suitable space with proper ventilation and enough room for all of your equipment. The location must also have adequate electrical capacity to support your machinery and meet local environmental and zoning regulations. Consider accessibility for deliveries and space for future expansion.
5. Proper Business Licenses and Paperwork
Check local regulations to ensure you get the necessary business licenses and environmental permits to run your business legally. You may also need a zoning and sales tax permit to sell your services. Additionally, consider any environmental requirements you must follow. Keep in mind that licenses and permits come with fees, so incorporate those expenses into your budget.
6. Business Insurance
Business insurance, property insurance and workers’ compensation are essential. These insurances protect you from equipment failure, employee injuries and property damage.
Consider getting liability insurance to protect your business against potential claims. Ensure you get the necessary documentation to prove your compliance with local, state and federal regulations.
Frequently Asked Questions
Starting any new business takes time and effort, and you may still have lingering questions about the idea of starting a powder coating business. Check out these frequently asked questions to get clarity on what owning a powder coating business might involve:
How Much Money Do You Need to Start a Powder Coating Business?
The average costs to start a powder coating business can be high, particularly due to the equipment involved. Beyond equipment, you’ll need to pay for a workspace, a team of employees, PPE and various administrative components like licenses. Overall, your actual investment to start a powder coating business will vary depending on your specific plans and location.
Is a Powder Coating Business Profitable?
Powder coating is increasing in popularity — this industry’s global market size was valued at over $15 billion in 2023 and is expected to reach more than $25 billion by 2032. Various industries, like aerospace, automotive and construction, prefer powder coating over traditional painting techniques, making it a highly valuable service.
Despite this, it’s important to note that your company’s profitability primarily depends on your business location, competition and the demand for these services in your area. Your success also comes from choosing high-quality equipment and delivering excellent customer support through relationship-building and reliable service.
Choose Sandblasting Media From 10X Engineered Materials
The success of your powder coating business largely depends on you. Begin with the essential items, a sound business plan and a marketing strategy to bring in customers. Embrace safety protocols and stay updated on industry trends to secure your long-term growth and sustainability in this competitive market. By taking the right steps at the beginning, you can lay the foundation for a successful business.
10X Engineered Materials is focused on offering customers like you a cost-effective media solution that delivers exceptional results. We’re committed to helping you deliver exceptional powder coating services and are ready to advise you on the best solutions. With our 10x superoxalloy abrasives, you can easily remove tough, challenging coatings to create a ready-to-coat surface ideal for powder coating applications.
Whether you’re thinking about starting a powder coating business or are at the stage where you need sandblasting media, we’re here to assist. Browse our sandblasting media for powder coating or contact our professional team for help today!
Jacob Magner is the owner of Encrypted Coatings and has been blasting since 2003. He has built a large following on the Powder Coating Facebook page he founded, and has since amassed 126,000 followers across all of his channels. Since starting Encrypted Coatings in 2018, Jacob has focused on safety, quality control, minimizing waste, and preventing pollution.